Sony Sony's Camera strategy for the year 2014- main focus on writing and AF speed

Discussion in 'Sony Rumors and News' started by α-One, Jan 22, 2014.

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  1. α-One

    α-One Founder Admin

    What Sony has for 2014 in terms of digital photography
    Well, we have some hints at what sony will be focussing on in their camera department in 2014. Sony UK representatives in Camera department briefed that they will be focussing on speed on upcoming cameras, not only autofocus speed, but mainly the image writing speed on to the memory cards, to avoid the so called 'annoying' part while shooting. Even this going to take away, the lag during burst shooting with some reduction in frame rate. They are going to introduce a new superzoom camera with faster processor to enable this plan at the next month's Camera-Photo plus show in Japan. If you remember, we have seen already some supersoom bridge camera announcements recently, Samsung introduced the 60x WB2200F with wifi and Fujifilm Finepix 50x weather sealed bridge camera and Panasonic and Canon already have those range ones in store. So companies are seeing, still the future in them and expect to do better in market. Sony also will introduce compact and a mirrorless camera, tipped to be NEX-7 successor at the same stage and more in Photokina later in the year. There is no plan for more fullframe snesor ones so far for near announcements.

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    According to the officials, their new gadget cameras, the not so impressive QX10 and QX100 lens cameras, are sold out during christmas time, but no record of how many they sold. So, inspired by the surprising sales, Sony is going to stick with continuing QX-series and second generation of the cameras will be out in future.

    Meanwhile, Sony's partnership with premium camera company HasselBlad is going to go on with their new plan for introducing a medium format 50 megapixel CMOS sensor. H5D-50C is soon to be announced 50 MP, high expensive model(cost about $50,000- i dont know which market they are aiming at), but not medium format. The above mentioned medium format sensor could bring down the price of HasselBlad medium format camera to even $6000 and according to sonyalpharumor website's wild guess, this could lead to medium fullframe cameras to compete against Nikon's and Canon's high end fullframe ones. We have to wait longer to see this could be materialised.

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